I would have thought that the title Global Savage would be quite a good one for a book about globalisation, nationalism and tribalism. Short, catchy, with some neat references built in. But not in the world of academic publishing it seems. Paul James, the Royal Melbourne Institute of Technology's professor of gobalisation found that the suggested title just didn't cut it. The final agreed titled was Globalism, Nationalism and Tribalism: Bringing Theory Back In. And the reason? "The publisher explained that the book's title was chosen to make it easy to find in a database search. A book on tribalism, nationalism and globalism is, after all, likely to get a more favourable ranking in an electronic search if the keywords are in the title."
I thought that was what sub-titles where for.
