This is not so much a case of the "Grocer's Apostrophe" as just a state of confusion, and it's one that I haven't seen before: "...is presented with an opportunity to apply better assessment decision to its' customer base" (sic). It's interesting to note that Microsoft Word doesn't find a spelling problem with this sentence, and a grammar check suggests changing the "its'" to "it's". A lot of help that is. Leaving aside the fact that "decision" should read "decisions".
I wish people who didn't know how to use apostrophes just left them on the shelf. It would make life easier for all of us.
